38% of the premium segment: branded residences have become the main trend in Dubai

01.09.2025

151

Dubai confirms its status as a global leader in demand for branded real estate: in 2025, apartments managed by hotel operators accounted for 38% of the market. The average cost per square meter in such projects is 40% higher than the price of conventional housing.

According to Morgan's International Realty, 54 branded projects (18,100 units) have already been completed in the emirate, with another 90 under construction. In the first half of 2025 alone, 12 new projects for 5,510 units were announced, increasing the total supply to 48,474 units. The largest number of properties are concentrated in the Downtown (21 projects), Business Bay (17), and Palm Jumeirah (16) areas.

“Dubai's branded residences have transformed from a niche product into a separate class of premium assets. Their popularity is driven by an influx of wealthy buyers, growing demand for comfort, and the impeccable reputation of developers,” comments Elias Hannoush, Managing Director of Morgan's International Realty.

According to experts' forecasts, the UAE will attract about 9,800 millionaires in 2025, which will further intensify competition in the luxury real estate market.

Previous article Investors invested $89 million in the Dubai market in the first half of 2025

Next article Want to extend your visa? Pay the fines first — a new rule in Dubai