Branded real estate in Thailand is gaining popularity

22.07.2025

Thailand confidently holds the top spot in the branded real estate market in Asia, leaving the Philippines and South Korea behind. The country offers buyers luxury apartments and villas managed by global hotel chains. There are currently 63 branded residences projects under development in Thailand, comprising more than 14,000 properties, which accounts for 18% of the total Asian supply in this segment.

Most of the properties are concentrated in popular resort areas such as Pattaya, Phuket, and Hua Hin. The growth in demand is explained by the country's tourist appeal, developed infrastructure, and high liquidity of branded residences.

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